The wait is over and the #MDMC17 schedule has officially arrived!

Check out the full schedule to plan your two-days of learning and networking at the Midwest’s largest Digital Marketing Conference!

Explore the #MDMC17 Keynotes, Breakout Sessions and Special Sessions! Search by Topic, Day and Room! *Session times and locations subject to change. Click Below to download a PDF version of the schedule.

Program and Schedule


Congress Acknowledges the Benefits of Telemedicine in Medicare

It’s no secret that healthcare can be costly, and finding the right resources and care can be quite inconvenient. This is especially the case for individuals of rural areas. Fortunately, telemedicine makes the process of reaching healthcare services much more efficient and affordable, and notable commercial health insurance companies such as Aetna, Blue Cross Blue Shield, and others have become champions of telemedicine in Medicare.

“Payers Push Congress to Expand Medicare Telemedicine,” was published by HealthLeaders Media and outlines the efforts of health insurance companies to educate Congress about the benefits of using telemedicine in Medicare. Eleven of these commercial health insurance companies wrote a letter addressed to Keith Hall, the Congressional Budget Office Director, to share their collective data and experiences with telemedicine in relation to Medicare. The health insurance companies claim that telemedicine increases patient access to affordable health care and increases patient overall satisfaction. There are also financial benefits to harnessing the power of telemedicine, as the health insurance companies report that telemedicine reduces costs. The hope is that the shared data will encourage federal actuaries that expanding remote coverage is an affordable reality with telemedicine.

There are currently strict circumstances regarding the reimbursements of telemedicine in Medicare, but Congress is putting forth efforts to expand it. The health insurance companies have offered their experience and data to provide a better understanding of how telemedicine Medicare impacts a budget and offers better access to care, as the federal government has very limited exposure to telemedicine Medicare.

With Congress and the federal government on board with telemedicine, a revolutionized version of healthcare is imminent. The future is bright where patients have improved, affordable access to healthcare. Now, even individuals of remote areas have the ability to reach the care they need. This is part of the Mission of MEDINEXO. We believe that all individuals deserve access to affordable and convenient healthcare, and telemedicine is the future of this reality.

The Top 3 Things I Learned from Volunteering @ #MDMC16

UMSL Digital Mindshare

By: Amy Cabanas

The Midwest Digital Marketing Conference this year allowed me the ability to introduce myself to such a wide array of diverse potential employers, colleagues, and marketing professionals that I can honestly say it nothing short of a networking extravaganza!

FishbowlHere are the top 3 things I learned from spending the day as a volunteer at #MDMC16:

1. “Treat every networking event like it is your personal party and you’re trying to be a good host. Walk up to people and make sure they have everything they need and if they are having a good time.” My mentor Matt Coble, CEO of G Inc., a who is also on the planning committee, said this to us in our pre-show training meeting. This works, and I used this tip throughout my day volunteering at registration. As things slowed with registration, as the way worn on, and as I walked tech…

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April Digital Marketing Event Roundup

UMSL Digital Mindshare

By: Amy Cabanas, Matteo Fialdini, Kathrin Hanke, Andrew McClure and Jacqueline Williams

MDMC Facebook Preview image (1)Event #1 | Come to Midwest Digital Marketing Conference (aka: #MDMC16) at Union Station on April 21, 2016, where experts in the marketing communications industry will address the cutting edge of digital, social, tech and innovation. Full Details Here

Event #2 | Venture Café will be hosting its weekly event April 14, 2016 @4240 building where innovators and entrepreneurs discuss current and emerging trends. #VenCafSTL More Details Here

Event #3 | On April 12, 2016 Start Louis @StartLouis will be hosting a networking event celebrating Intellectual Property in the evolving tech world. This event will be at the TRex 5th Floor event space in St. Louis Learn More Here

Event #4 | Unwind and socialize with hundreds of local professionals and entrepreneurs right after work on Thursday, April 28th at Drunken Fish (601 Clark Ave). @networkafterwrk. You’ll make great connections…

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Tips for Students with a Passion for Social Media

UMSL Digital Mindshare

By: Amy Cabanas, Matteo Fialdini, Kathrin Hanke, Andrew McClure and Jacqueline Williams

1Sarah Dalton works as both a Marketing professor at UMSL, where she graduated with her MBA in digital marketing, as well as in the marketing field. She describes herself as organized and creative, and is an active user across social media platforms, as well as, a blogger on her personal blog

When Sarah found out about the opening for a social media professor, she took the opportunity to spread her passion about social media to UMSL students. Sarah is excited to be contributing to the UMSL Digital Marketing Conference which will be held on April 21, 2016. We caught up with Sarah to ask her about her career, her love for social media, and her thoughts on St. Louis’ growing digital marketing scene.

Check out the interview below!

1. Do you feel UMSL’s digital marketing MBA…

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